Custom Research

Gain an in-depth understanding of your key users and products. We design, manage and run research projects at any stage of the product development lifecycle; ideation right through to evaluation.

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What is it?

  • We define, scope, plan and manage the entire research project for you 
  • We can work at any stage of the product lifecycle from ideation through to evaluation 
  • Our research projects include*;
    • Study design
    • Participant and incentive management
    • Rigorous data collection and analysis 
    • Final research report and asset/s
    • Insights and action workshop to deliver results

*Other add-ons available 

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Why do you want it?

  • We work closely with you to deeply understand your project’s needs and goals to ensure we design and deliver a project that is full of user + business empathy, insights and drives action 
  • We create a bespoke study plan based on your project’s specific needs
  • We have the scope and skills to partner with other functions in your organisation such as design, data to add additional depth and value to the project
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This method is for you if….

  • You have limited capacity for research on specific projects. We can seamlessly partner with other functions and deliver impactful insights to ensure the success of the project
  • Agencies who need extra research support on client projects. We can bolster up client pitches and join forces on projects in partnership with you. 

If you fall into any of the above categories, then this method is for you! 

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Example custom research projects we have run before…

We work with you to scope and plan a research study that will meet your specific needs and deliver ongoing value 

Industry: E-commerce

Client’s question:

What we did:

  • We ran ethnographical sessions with users in their homes, to understand how the app was used in a natural environment
  • These sessions identified that the app was  being used in completely different ways in which it was intended.
  • It lead to the development of 4 new features to better meet those newly identified user behaviours which were then usability tested until they were released

Outcome:

  • The development of these new features increased the amount of time that the app was used from 3 minutes to 45 minutes daily!
  • The depth of knowledge obtained by the team from this study, increased cohesion and prioritisation ability on the team
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