brings the voice and needs of your users closer to your decision-making processes.
Services we
Rolling research programmes
We break strategic and product questions down into a user-centred programme of research. This method provides regular exposure to your key user groups whilst delivering fast and foundational insights.
Workshops
We design, plan and facilitate engaging and immersive workshops for internal teams. This method brings everyone onto the same page and facilitates collective problem solving.
Custom Projects
We run custom designed research studies to support any stage of product development. This method results in an in-depth understanding of user needs and behaviours and how they translate into business opportunities.
studies
Womenswear shopping research programme
Goal: Defining a new strategy for an international household womenswear brand.
Method: Ran a 5 month rolling research programme to bring in depth understanding of key behaviours to the company leadership team.
Impact: Lead to the development of a brand new app launch which increased customer spend by 24%.
In Numbers: Programme worked across 5 sprints
- 54 interviews conducted
- 1 in depth user journey created
- 13 user behaviour guidelines created
- 23 early concepts created
- 3 detailed prototypes user tested
- 1 brand new app launched
User-centred design training course
Goal: Incorporate new ways of working across teams and disciplines in a start-up.
Method: Designed and delivered 3 immersive role play based workshops to Sales, Marketing, HR, Comms and Product Teams.
Impact: New ways of working were adopted smoothly which increased efficiency, feelings of trust and risk taking around new ideas across organisation by 35%.
In Numbers:
- 3 workshops delivered
- 62 attendees
- 13 collaborative exercises completed
- 78 ideas collected
- 10 working principles co-created
Work tool research project
Goal: Outline user journey and inform product design experience for work communication tool owned by global social media brand.
Method: Ran a custom designed research project which included diary study, Depth Interviews and several rounds of concept and usability testing.
Impact: Insights lead to a refined onboarding experience which greatly increased product growth and adoption.
In Numbers: Programme worked across 5 sprints
- 320 diary entries collected
- 65 interviews conducted
- 5 concepts evaluated
- 1 detailed user journey created
- 4 teams became more united around this journey
- 2 new teams created to better support this journey
- 1 new product launched to better support this journey
- 3 new metrics introduced to more accurately measure user behaviour
- 1 brand new app launched
Meet the founder
Sophie,
MSc-Human Computer Interaction
I’m Sophie, Founder of All Aboard Research. I have 13 years’ experience of working in the field of UX Research and have worked for some of the biggest brands in ecommerce, news and social media.
I have a passion for thoughtfully bringing others along on the journey of research. I have seen firsthand the value that doing this brings - from uniting teams around a common purpose (the user) and fostering a more inclusive culture, to driving innovation and creativity.
Research is an almighty kit of tools and techniques that can be applied to almost ANY problem space with great learnings and value to be gained every step of the way.
Meet the founder
Sophie,
MSc-Human Computer Interaction
I’m Sophie, Founder of All Aboard Research. I have 13 years’ experience of working in the field of UX Research and have worked for some of the biggest brands in ecommerce, news and social media.
I have a passion for thoughtfully bringing others along on the journey of research. I have seen firsthand the value that doing this brings - from uniting teams around a common purpose (the user) and fostering a more inclusive culture, to driving innovation and creativity.
Research is an almighty kit of tools and techniques that can be applied to almost ANY problem space with great learnings and value to be gained every step of the way.