Rolling research

Showcase the value research can have to your Team/Organisation. Our purpose designed rolling research programme allows you to get closer and learn from your users quickly and efficiently; breaking big strategic questions down into a user centred programme of insights that everyone can understand and apply from the start.

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What is it?

  • An off-the-shelf Research framework (where all the set up and logistics is sorted for you, so you don’t need to lift a finger)
    • 5 months* of bi-weekly research sessions with your key user group/s on a defined topic area
    • Regular written feedback + insight reports on your product (speedily delivered bi-weekly!!)
    • An evergreen research asset bringing together a bed of knowledge around your user’s key needs and behaviours (which can be used across different projects over a period of time)

*Options available to extend this timeframe

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Why do you want it?

  • SPEED
    • This method is easy to set up and embed into your teams processes
    • This method digs into strategic business/product questions WITHOUT compromising on time, it breaks down larger questions into sub research topics which means you will receive actionable insights from week 2! 
  • VALUE
    • This method thoughtfully showcases to stakeholders the value of getting closer to your key user groups after just one round of research sessions
    • This method provides you with focussed regular insights reports AND a deep foundational understanding of your users
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This method is for you if….

  • You have people in your Organisation/Team who have little experience/doubts about the value of research 
  • You don’t have the resource for research internally in your Organisation/Team at the moment
  • You want to maximise the value of research around a specific topic/product/user group quickly

If you fall into any of the above categories, then this method is for you! 

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Example business/strategic questions we have used this method on…

We work with you to shape and break these big juicy questions down into sub-research topics that we can learn and share about iteratively during each round of research.

Here is an example of this method in action:

Industry: Ecommerce, Womenswear

Client’s question:

How do we get our customers shopping with us for clothes more regularly?

What we did:

  • We shaped the above into a user centred question and then broke it down into a 5 month programme of work; which meant conducting 1 hour interviews with 10 people every month. 
  • We delivered bi-weekly reports of our findings and produced a MASTER USER JOURNEY MAP OF THE SHOPPING EXPERIENCE (ON AND OFFLINE)
  • Our research during this time covered the following topics:
    • UNDERSTAND; user needs, behaviours, problems
    • EXPLORE OPPORTUNITIES; centred around problem areas
    • IDEATE AND CREATE; developing and testing ideas as low fidelity prototypes
    • ASSESS AND DEVELOP; Validating ideas and building upon these based on users perceptions and feedback

Outcome:

  • This project became the bedrock for a brand new strategy for the business. It was the first time a strategy had been written in this way.
  • One of the ideas from this project was developed into an award winning app for the business.
  • Several new work streams were created off the back of this project, all of them were in response to unmet user needs which were highlighted in the master user journey map.
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